Analytics
Data Visualization Best Practices for Clear Charts
A chart’s only job is to make a number obvious. Yet most of the charts I see in marketing decks do the opposite — they…
Analytics
Master GA4, event tracking, and data-driven marketing with practical guides and SQL templates.
7 articles
Cornerstone Guide
Google Analytics 4: The Complete Guide for Marketers
What You’ll Learn in This Guide What Is GA4 and Why It Matters Setting Up GA4 Correctly Understanding GA4’s Event-Based Data Model Essential GA4 Reports...
All Articles
Analytics
Marketing Dashboard Metrics: What to Track and What to Cut
I once inherited a marketing dashboard with 47 metrics on a single screen. It tracked everything and explained nothing. Nobody on the team could tell…
Analytics
How to Build a Looker Studio Dashboard from GA4
Most marketers I meet are still copying numbers from GA4 into a spreadsheet every Monday morning. It’s slow, it breaks the moment someone renames a…
Analytics
SaaS Content Attribution: Track Which Blog Posts Actually Drive Signups
Why Content Attribution Matters for SaaS Most SaaS content teams can tell you which blog posts get the most pageviews. Almost none can tell you…
Analytics
How to Set Up GA4 Event Tracking for a SaaS Website
Why SaaS Event Tracking Is Different Most GA4 event tracking guides focus on ecommerce — add to cart, checkout, purchase. But SaaS funnels don’t look…
Analytics
How to Fix GA4 “(not set)” and Unassigned Traffic
How to Fix GA4 “(not set)” and Unassigned Traffic Every GA4 property I audit has some percentage of “(not set)” traffic — it’s universal. If…